Earn It – Unconventional Strategies for Brave Marketers
In an age where content is ubiquitous, consumer attention is a valuable commodity. Every marketer, creative, and communication professional strives to attract attention to their brand. Traditional marketing methods, such as buying ad space and targeting certain platforms, are no longer effective in attracting the attention needed to grow a firm. If this seems similar, you should reconsider your approach and begin to earn the attention you seek.
In Earn It, entrepreneur and innovator Steve Pratt shares his forward-thinking approach with passion and humor, demonstrating why your marketing plan must be as distinctive as your firm. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you’re ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting.
The strategies in this book may surprise you. The thinking and the techniques are unconventional. But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.
Size : 5.2 MB | English | 2024 | EPUB | 9781774584767
