Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions By Lillie Beiting & Rachel Rogers
Author(s): Lillie Beiting, Rachel Rogers
Publisher: Packt Publishing
Year: 2024
Edition: 1
Language: English
Pages: 542
ISBN: 9781804619643, 9781803237190
Size: 15 MB
Extension: epub
Your guide to unlocking business potential and technical competence with essential to advanced strategies for seamlessly launching and maintaining top-tier Experience Cloud sites.
Key Features:
-Empower your team and business to lead and manage an Experience Cloud transformation.
-Learn about Experience Cloud’s built-in capabilities, custom development choices, and development best practices.
-Create a user-friendly Experience Cloud website that maximizes value for your business while keeping maintenance expenses low.
-Purchasing the print or Kindle book includes a free PDF eBook.
Book Description:
In today’s business world, it is vital to enable your target audience to easily communicate with you and your product offers. When users interact with enterprises, they expect simple and professional digital experiences. However, developing engagement applications from scratch is difficult, and connecting user activity to your organization’s data is even more complicated.
Salesforce Experience Cloud sites are online portals built on the Salesforce data model that seamlessly connect your user data and user experience. Mastering Salesforce Experience Cloud focuses on the product’s human-centric approach, beginning with a detailed guide on designing for your organization’s target users and assuring success for both internal teams and end users. After studying real-world Experience Cloud applications and reviewing license models, this book presents a step-by-step guide to mastering the product’s technical backend, including both out-of-the-box settings and modification options.
By the end of this book, you’ll have a thorough understanding of the Experience Cloud data model and customization choices for developing compelling, user-centric digital experiences that benefit your company and stakeholders.
What will you learn?
-Define your target and develop an overarching plan for an Experience Cloud website.
-Understand the technical and operational strategies required to sustain your website.
-Work with the Experience Cloud’s data schema and standard template features.
-Determine when to employ Visualforce, Aura, LWC, or LWR when researching custom development choices.
-Learn how Salesforce Flow and Triggers function. Utilize marketing automation, knowledge base, and communication tools on the site.
-Learn more about site launch strategies, user creation, site moderation, and continuous reporting.
Who is this book for?
If you want to learn how to use Salesforce Experience Cloud, revolutionize your client experience, improve your enterprise architecture, and create a scalable, world-class customer web experience that seamlessly interacts with an existing Salesforce instance, this book is for you. This book will help business leaders, IT leaders, Salesforce developers, Salesforce administrators, and web teams construct and maintain an exceptional, integrated Experience Cloud portal. Ideal for readers who have Salesforce expertise in any cloud or a basic understanding of Service Cloud features.