Sports Media Rights in the Age of Streaming and Platformisation By Tom Evens, Paul Smith

Author(s): Tom Evens, Paul Smith
Publisher: Routledge
Year: 2024
Edition: 1
Language: English
Pages: 370
ISBN: 9781040254998, 9781032513911, 9781032513928, 9781003401988
Size: 555 kB
Extension: epub

Against the backdrop of rising online media distribution, this book provides an in-depth analysis of how the platformisation of television is both shaping and being shaped by the evolving sports media industry.

Beginning by looking at the business models and strategies of the major stakeholders involved in the’sports broadcasting value chain’, the authors go on to focus on the challenges and opportunities posed by the growth of OTT delivery for the regulation of sports broadcasting in several key areas, including copyright law and piracy; competition issues linked to the buying, selling, and distribution of premium sports content; and legislation designed to safeguard coverage. Key areas of continuity are also discussed, including the persistence of national/regional markets, the importance of premium sports rights as a source of’market power’ by rival delivery platforms, and the need to update key areas of policy and regulation to address challenges posed by the use of OTT delivery. This book uses a variety of international and regional examples and case studies, including the Olympic Games and the FIFA World Cup, to identify various strategies used in the buying, selling, and distribution of sports rights for all major parties in the sports media value chain, including new OTT players, traditional pay-TV operators, public service broadcasters, and a variety of international sports organizations.

This book, which provides a comprehensive examination of the relevance and future effectiveness of important areas of policy and regulation in sports media distribution, is recommended reading for advanced students and scholars in Sports Media, Sports Management, and Media Industries.

Sports Media Rights in the Age of Streaming and Platformisation By Tom Evens, Paul Smith

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