The AI Marketing Playbook: Concepts • Methods • Applications (MLI Generative AI Series) By Mark Lamplugh
Author(s): Mark Lamplugh
Publisher: Mercury Learning and Information
Year: 2024
Edition: 2
Language: English
Pages: 296
ISBN: 1501522892, 9781501522895
Size: 20 MB
Extension: pdf
Investigate the transformational realm of AI-driven marketing by incorporating AI into modern marketing techniques. This book is intended to assist organizations in optimizing their operations, personalizing consumer experiences, and realizing AI’s full potential for driving development and innovation. You will learn the fundamentals of AI and machine learning, as well as best practices for data hygiene, structuring, and optimization. You will also look at how AI tools can transform customer data into actionable insights, allowing you to create more personalized and effective marketing campaigns. The book is aimed at marketing professionals, business owners, and digital strategists that want to use AI into their marketing strategies.It is equally useful for new and seasoned marketers who want to keep on top of the rapidly changing digital marketing industry.
Features include step-by-step guidance for using AI tools in SEO, social media, and email.
Discusses the application of AI to evaluate consumer behavior, the advantages of chatbots, and AI-powered customer support.
Includes real-world examples from top firms such as Netflix, Amazon, and Spotify.
Utilizes AI techniques to convert client data into useful insights for more effective campaigns.