The Widest Net – Unlock Untapped Markets and Discover New Customers Right in Front of You
Find and develop a fresh, innovative approach to expanding your company by reaching out to clients that aren’t often in your line of sight.
Do you believe you know who your ideal client is? Rethink your thought. Many companies develop a perfect customer profile, focusing all of their marketing and sales efforts on this one group of people, and ultimately lose out on many chances to market and sell their goods or services.
Pamela Slim is an award-winning author, lecturer, and business coach who has assisted thousands of entrepreneurs worldwide in launching, growing, and maintaining their companies. She describes how to create solid, varied connections, find and connect with new partners, open up new markets, create leads, and locate new clients in unexpected places in her book The Widest Net.
Although social media is a useful tool for business, it may frequently isolate executives, marketers, and entrepreneurs who need to know the whole industry, not just their own social network. Using this book as a guide, you will discover how to use the marketplace’s actual breadth—what she refers to as an ecosystem of living connections—to establish connections with both current and potential customers.
The Broadest Net demonstrates how to:
- To find your ideal clients, look beyond your own perspective, prejudices, habits, and past.
- Learn more about new leads in a genuine way to grab their interest and attention.
- Create goods and services that are appropriate for these clients.
- Sell using a reliable reciprocity framework in which you both support each other’s growth and your clients join your ecosystem.
- Gain and maintain the trust and loyalty of new clients.
- By gradually determining and adapting to the optimum customer goal, you can cultivate a varied and robust clientele.
Size : 852 KB | English | 2021 | EPUB | 9781264266791